Gold is an organic chemical element and valuable precious metal. Gold is beautiful and is used in a number of industries as gold bullion (the bulk form of the precious metal) can be smelted and forged into items including gold coins, jewelry, food embellishments and electrical wiring. Since gold bullion is constantly in demand, supply is a major factor that drives the price point and has helped elevate the metal to investor status. Consumers looking to diversify their investment strategy to include gold bullion are wise to know what they are getting into by reviewing a gold bullion buying guide as in the precious metal industry, sometimes what glitters is actually fool’s gold.

Gold Dealers, Brokers and Traders, Oh My

Even the most naive investor knows that gold is hot. However, with some many business trying to get in on the action, it is hard to find a good gold merchant. That is why individuals looking to buy gold solely for investment purposes need a trusted seller. Gold dealers, gold sellers and gold brokers sell gold bullion or gold ingots directly to the public.

When it comes time to locate a gold dealer, gold broker or gold trader for gold bullion buying, individuals need to proactively research a business to deal with. It is important to note that gold dealers will not call consumers to solicit business and reputable gold bullion sellers will have a stellar online reputation as well as a positive standing with the Better Business Bureau.

About Gold Bullion
Gold comes in many forms, but for investment purposes, gold bullion is an excellent portfolio diversification options as gold bullion is gold sold in bulk. Individuals looking to get involved with gold bullion buying should know that authentic gold bullion will be sold by a reputable dealer, be composed of .9999-fine gold (or 99.99 percent pure gold), feature a mint hallmark and will clearly be marked for weight and purity.

Various gold ingots are sold directly to consumers but despite the large variety of options, American Gold Eagles, Canadian Maple Leaf Gold Coins and the Krugerrand coin are hugely popular options.

Gold Bullion Buying Budget
Gold is extremely costly and even the smallest gold trinket has value. Throughout history the price for gold has grown to cost up to $1,900 per 1 oz gold. Individuals need to first familiarize themselves with current gold pricing as well as gold bullion sizing options as the bigger the gold bullion buying option, the larger the price tag associated with ownership.

Gold bullion buying options range from bullion with price tags under $200 to kilo bars costing tens of thousands of dollars. Investors must take a look at their portfolios to see how much money they can afford to invest in the gold bullion buying process as once a gold bullion purchase is made, it will be harder to liquidation the gold bullion asset.

When facing retirement, every investor looks for safety and security first.  That’s why so many people invest in precious metals.  Merit Financial, a highly reputable company that’s been in business for over 26 years, understands this reality better than anyone.  Their seasoned account executives guide their clients through the investment process with so much care and knowledge that buying gold is a pleasure.  It doesn’t matter how much or little a client knows, Merit will work with them to find the absolute best investment strategy and opportunities.

Their highly respected reputation is a great comfort and provides confidence for client’s looking for a safe place to invest their nest egg for the future.  Merit removes the worry from the investment experience that has unfortunately become quite commonplace.

The high degree of responsibility and care at Merit Financial is unmatched in the precious metals industry today.  Due to the recent economic downturn and global financial uncertainty, many unscrupulous companies have sprung up to take advantage of novice investors.  That’s why choosing a company that has a solid reputation is more important than ever.  Indeed, when one’s entire life’s savings is at stake, you can’t be too careful.

The high degree of sophistication and responsibility at Merit Financial starts at the top with the company’s legendary founder. To ensure the financial solvency and success of his customer’s assets, he has provided the company a staff that is the best in the business.

Many companies have a staff that is knowledgeable at the top; but at Merit, even the shipping clerks are seasoned veterans.  This makes certain that your assets receive the utmost care and are always safe.  For instance, a shipment can not be received by anyone other than the owner.

The company not only treats its clients well, it’s also a good steward locally, for the community at large – and on the national level.  As a supporter of the American Cancer Society’s Relay for Life and other charitable or volunteer organizations, it is a role model for companies looking to establish a strong reputation as a caring, ethical institution.  Recently, Merit demonstrated its dedication to supporting those who have served their country with the Wounded Warrior Project which has raised over $100,000 for injured troops.


    Thomas is a fan of Jeopardy. He grew up watching the show with his family, and never misses an episode of the famed game show.  Connect with @thomasamartine on Twitter.


    June 2013
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